Background
Our company engaged mainly in exporting Green Coffee Bean, Processed Coffee Products and other agricultural products and also importing industrial raw material and inputs, heavy duty machinery and manufacturing machineries. With more than 5 Years of experience in both imports and exports SororoGeneral Trading PLC focused on bringing high quality, exclusive products with sustainable price from potential suppliers to distributes all over the world. Our company financial background is strong, stable and well establish with successive increment in working capital.
Likewise, the management team is well organized with highly experienced and passionate professionals who are capable of meeting modern business standards to promote quality, reliable and timely service and products.
Our Vision
Our vision is to be one of the leading imports and export company by 2025 capable of providing quality, reliable and timely service and products to our customer with reasonable price.
Our Mission
- To be the leading Exporter of coffee in the country.
- To own Coffee Plantation and washing station sites at the main coffee producing areas.
- Start Roasted Coffee Export up to 2025.
- To own Full agro processing Coffee Plant.
- To achieve 10 billion Birr Sales of imported Items in 2025.
- To increase 30% the volume of imported raw material every Year to achieve the targeted Sales.
- To expand category of import to food, home and personal care products.
Our Value
- Professionalism : Efficient and Disciplined
International Trade is all about timing. Sororo General Trading PLC guarantees the most efficient and professional business process with our hand-on years’ experience in import and export business activities.
- Integrity : Trust and Honesty
International Trade is all about Trust and Honesty. The work Team of Sororo General Trading PLC conducts professional business activity with trust and honesty to build sustainable business network with potential partners relaying on the foundation of quality service and products.
- Creativity and Innovation : Development and Upgrading
International Trade is all about creativity and innovation. The work Team of Sororo General Trading PLC focuses on developing new product and service and upgrading existing product and service toboost our business activity to be one of the leading and competent international companies.
- Teamwork : Efficiency and Productivity
International Trade is all about Teamwork. The work Team of Sororo General Trading PLCstrongly believes teamwork is key success factor to accomplish our vision and teamwork is at the heart of our culture to be who we are today.
- CorporateGovernance : Integrated Business Management
International Trade is all about Leadership. Sororo General Trading PLC conducts our business activitywith strong and effective cooperate governance to cultivate our company culture of integrity, positive performance and sustainable business activity.
- Social Responsibility : Benefit Society
International Trade is all about benefiting the society. Sororo General Trading PLC activity engaged in social activities that positively impacts the society to promote and plays critical role in sustainable growth of our country.
Human Resource
Sororo General Trading PLC has well organized company structure with professional management staffs that are capable of doing business professional with concrete hand-on experience specifically in production, marketing, quality management and import/export business for more many years. The company is also equipped with highly experienced, competent, energetic and young sourcing finance/administration and marketing personnel who are graduates in multi-discipline professions.